Category Archives: Social Media

My social media blackout

Update: I learned very little from my social media blackout. But I did learn one very important thing. There are a lot of interesting things to share that are hard for me to write about, but that might produce some … Continue reading

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Why your followers aren’t talking to you (and how to fix it)

There are shady marketers who offer to give you friends on social media for a price. They produce the numbers, but they’re doing a disservice. The numbers usually come from botnets that create thousands of accounts to follow people. In … Continue reading

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Numbers are a poor scoring mechanism in social media

Cross-post from Google+ https://plus.google.com/101307099794854494980/posts/RdKk2F9Fkpg There’s a comment on the article linked below that asks a good question about measuring social media influence: “How would you go about assessing strategic capability then? Isn’t there something in how much greater their pull … Continue reading

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Added a big shared circle on Google Plus? Here’s how to manage it

Cross-post from Google+ https://plus.google.com/101307099794854494980/posts/gmrobmgJcMB Do you find yourself overwhelmed when you add a large shared circle? Here’s what I do 1: Go to the main stream 2: Select the new, too busy circle 3: Set the slider to Show no … Continue reading

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Social Media Influence: You have to work for it

This is the part that people looking to grow their influence have a hard time accepting: People with influence didn’t become influential by blogging or posting on social media. They became influential by doing the thing they write about. First … Continue reading

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